These indicators include: reaching a certain number of followers, scope of publication, number of interactions with content, viewing time, number of clicks on links, percentage of clicks, number of conversions, response time, level of commitment, level of satisfaction, number of mentions, the number of shares, the number of subscribers, among others. These KPIs help companies assess the return on investment (ROI) of their marketing campaigns and identify areas of opportunity.

However, we know very well that not all social networks are measured by the same KPIs and that each has its own peculiarity, so here we will look at the best measurement indicators according to the social network: